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In today’s customer-centric marketing campaigns, marketers are always looking for an edge against their competitors regardless of business, industry or targeted customer demographic. Virtual reality technology has created some incredible opportunities for savvy marketers and business owners to use in their campaigns. The technology–which was considered as far-fetched science fiction just a few years ago–has begun taking the business world by storm. The IDC reports that about 30 percent of Forbes’ Global 2000 companies are now using or experimenting with VR or Augmented Reality. 
Digi-Capital reports that virtual reality, or VR, will grow into a $30-billion-dollar annual market by 2020, and augmented reality, or AR, might grow even larger in time, but the market will grow somewhat more slowly.  Already, top companies–such as “IKEA, McDonald’s, Coca-Cola, and the New York Times”–are using VR technology to engage, entertain and captivate customers and prospects.  The total VR/AR market should reach $108 billion by 2021.
Special software and hardware create an artificial environment that is so fully immersive that it seems real to the senses. The software simulates the senses of sound, sight and even touch to create a holistic habitat. Viewers can experience deep sea surroundings, feel what it’s like to skydive, explore different planets and experience other incredible sensations by using a VR headset. Body sensors can stimulate the sense of touch for a more immersive experience.
Facebook and Google have adopted VR in a big way by developing the technology that allows other people to experience VR. Facebook’s Oculus Rift VR headset, which is compatible with Xbox One, sells for $600, but the price will drop as other companies enter the market. Google began testing VR back in 2014 and now offers its Google Cardboard headset and plans to develop a product that rivals the Oculus Rift.
VR can be used in almost limitless ways to cash in on consumer trends, create memorable promotional campaigns and brand companies indelibly in their customers’ consciousness. Typical marketing uses for VR technology include the following examples employed by well-known companies:
There are–virtually–thousands of example of companies using VR to market products to their customers, inform them of important issues, brand their products and services and differentiate their businesses from those using run-of-the-mill marketing approaches.
The possibilities of VR campaigns run the gamut from product demonstrations to tours of other planets, space travel and visiting science fiction, historical and magical settings. Customers can enjoy the experience of teleporting to another setting in an instant. Companies can re-create historic moments such as the moon landing or Lee’s surrender to Grant at Appomattox. Nobody would ever forget the Alamo after experiencing a virtual reconstruction of Texas’ signature massacre that’s motivated soldiers for generations. Ideas for VR marketing campaigns include:
VR offers strong competitive advantages in marketing and gives companies the ability to engage their customers in exhilarating ways. Customers can get 360-degree virtual reality, re-creations of seminal events, impossible experiences and the ability to visualize how products will look and perform in their own living environments. The technology is expected to grow at exponential rates for the next decade, and customers already admit that they support companies that use VR more fully than those that don’t.  Test drive a VR application, and find out what the hype’s all about and how decision-makers can incorporate VR into dynamic and appealing marketing campaigns.
 Impactbnd.com: How Virtual Reality is Becoming Mainstream for Marketers
 Digi-capital.com: After mixed year, mobile AR to drive $108 billion VR/AR market by 2021
 Entrepreneur.com: 5 Ways to Incorporate Virtual Reality Into Your Marketing Plan
 Forbes.com: 6 Of The Best Marketing Uses Of Virtual Reality
 Contentmarketinginstitute.com: How Virtual Reality Could Change Content Marketing
 Mbryonic.com: Virtual Reality Development Studio London
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